EDUCATION: SalmonAid educates the public through its events and media coverage.  We help people grasp the importance of functioning rivers, streams, and estuaries and the need to protect and restore them.  These waterways historically supported self-sustaining, abundant, and fishable runs of wild salmon and steelhead and they can do so again. Visit our "wild salmon" section to learn more about wild salmon and steelhead and the people that rely upon them.

ADVOCATING CHANGE: SalmonAid motivates citizens as it engages them.  Through our "Why Eat Wild Salmon?" campaign, we educate consumers about the health values of wild salmon and the dubious quality of farmed salmon.  Our Actions -- letter and e-mail campaigns directed at decision makers -- empower people to express the value they place in wild salmon and wild rivers.

BUILDING A COALITION: By rallying the fishing, tribal, and conservation communities of the Pacific Coast, SalmonAID demonstrates strong, broad-based support for policies that protect and restore healthy and abundant salmon and steelhead populations.  Pacific salmon make a clear connection between the health of our environment, our jobs, and the quality of the food we serve to our families. When rivers function as more than canals and waste receptacles, salmon populations thrive; restored rivers and their salmon populations can re-vitalize fishing communities and businesses across the coast and serve as a healthy food source for our families.

Commercial fishermen, conservationists, Native Americans and recreational fishermen don’t always agree, but when these forces unite through SalmonAid, we deliver a strong message to our elected officials: “Restore Rivers, recover wild salmon, rebuild jobs”.

Listen here for an example of our coalition in action: